Package Design

Project Overview:

I led the development of a comprehensive three-year plan to create a more consistent, on-trend and recognizable product design for Walgreens Owned Brand products. Given the complexity of their diverse product ecosystem, I was tasked with creating a unified brand identity that could distinguish various product lines—such as NBE (National Brand Equivalent), Beauty & Personal Care, Dupes, Health & Wellness and Free & Pure—while maintaining a sense of trust, credibility and quality.

My Role:

As the lead art director/designer, I conceptualized and executed designs that reflected Walgreens brand tone, aiming for a clean, modern aesthetic that would stand out in a crowded retail space. My work focused on creating a visual identity that was both recognizable and differentiated across product categories. I developed the type architecture, layout systems, color palettes and asset libraries to bring this vision to life across multiple product lines.