Back to School Campaign

I was tasked with translating our newly developed master brand identity into clear, impactful expressions for our seasonal campaigns. The goal was to communicate trust, credibility and quality, while also aligning with Walgreens tone—one of warmth and humanity.

For the Back-to-School (B2S) campaign, I conceptualized a clean, editorial-inspired design that complemented the evolved brand aesthetic. I led a team of copywriters to craft compelling messaging that embodied our brand’s essence, with a strong emphasis on wellness and the values we stand for.

Additionally, I developed a comprehensive asset library, including layouts for both in-store and online platforms. This library featured detailed guidelines for messaging hierarchy, brand assets, colors, typography and photography—capturing the small, meaningful moments in daily life.