Photography

I conceptualized and led both pre and post-production for seasonal photo shoots, overseeing casting, scheduling, location scouting and managing the overall scope of multiple scenes. My role involved providing on-set direction and styling to ensure that the environments, talent and props aligned with brand guidelines and seasonal trends.

For this Easter photoshoot, I developed the shot list, curated a talent roster and selected the final cast. I also created and styled the looks for each member of the cast, while choosing specific Walgreens products to showcase for the season. Collaborating closely with photographer Kourtney Sellers, we meticulously planned each shot to ensure the campaign captured everything needed. After the shoot, I selected our top twelve images, edited them and created a comprehensive toolbox for cross-functional teams to use throughout the organization.