Holiday Campaign

As the Creative Lead for Walgreens' 2024 Holiday Campaign, I was responsible for conceptualizing and executing the design direction, drawing from in-depth trend research to elevate the brand’s presence. In my dual role as Art Director and Designer, I guided a talented team to create a visually engaging, on-trend campaign that fostered a warm and welcoming atmosphere for Walgreens shoppers throughout the holiday season.

After my concept was chosen to move forward, I developed a comprehensive library of visual assets and photography that were not only thoughtful and relevant but also inclusive, ensuring a broad appeal. I led the messaging development and presented it to multiple teams, educating them on the proper use of assets and reinforcing the look and feel we aimed to evoke for our customers.

In addition to conceptualizing our in-store and online presence, I collaborated closely with our agency partner, Leo Burnett, to ensure the creative strategy for both our commercial and digital platforms effectively aligned with three core communication goals: Force Reappraisal, Build Consideration, and Drive Conversion.