myWalgreens Rewards 1-Year Anniversary Campaign

For the 1-year anniversary of myWalgreens Rewards, I led the creative development from concept to execution, collaborating closely with our marketing partners. My work included:

• Website Takeover: I conceptualized a visually engaging, seamless takeover to elevate the campaign's impact.

• Personalized Email Blast: Crafted an enticing email experience with dynamic animations and a focus on reward benefits, designed to engage and delight.

• Storyboards & Voiceover Direction: Developed comprehensive storyboards, oversaw the voiceover script and hired talent that aligned with the campaign's celebratory tone.

• Video Production: Worked closely with WPP agency to execute, edit and refine a final video that captured the essence of the campaign, ensuring it stayed true to the myWalgreens brand.

From strategy to execution, I ensured every element delivered on the campaign’s goal to celebrate and engage our audience.