It’s Walgreens Season Halloween Campaign

This project was a truly fun and creative challenge! During the height of COVID, we had to think outside the box to keep our social media presence alive, especially when hiring actors and getting them into the studio became nearly impossible. So, we rolled up our sleeves and decided to do it ourselves (yes, that’s me in the videos.)

With a focus on safety for both our team and our WPP agency partners, we kept the production lean, only involving the essential people needed to film, star in, and create our Halloween campaign. Not only did we come up with original concepts for our social media, but we also set up each scene, acted in them and even recorded our own voice-overs.

In addition to the social media content, I took the lead on conceptualizing and developing the print and digital assets for It’s Walgreens Season. This included creating asset libraries with layouts, illustrative elements, color schemes, logo treatments, messaging hierarchy and photography that captured the festive, fun energy of the season.