Walgreens In-House Agency Redesign | Brand & Identity

In 2021, I was given a unique opportunity to lead a transformative project: helping Walgreens establish itself as a distinct in-house agency. Handpicked as part of an elite group of designers, I played a key role in creating a comprehensive brand identity that included logo design, color palettes, typography, sizzle reel and swag.

My contributions ranged from developing innovative concepts and logo extensions to crafting storyboards for the sizzle reel and swag designs. Steering the project from inception to execution, I worked to ensure our vision translated seamlessly into a compelling and cohesive identity that resonated with both internal teams and external audiences.